Fish@15: The story continues…
This is Fish’s 15th year, and last Fish Wrap, we laid out the humble beginnings of Fish—in a basement with folding tables for desks—and its growth in the first five years.
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Life of an Intern: As Told Through Gifs
Playing right into my millennial stereotype, I am a social media intern who is well versed in the language of gifs. You’ve heard that a picture paints a thousand words but in my opinion, a gif paints a thousand and one.
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Photography For Your Brand On Any Budget
You’re working hard to grow your company. Your branding is on point and products/services are dialed in, but you’re missing photography and you don’t have a huge budget to do it.
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Facebook Ad Targeting Now Has Fewer Options. What Does This Mean For You?
Facebook marketing is changing once again. In late May the company made a rather substantial update to their ad targeting after the Cambridge Analytica fallout. In a nutshell, Facebook is no longer giving marketers access to third-party data for targeting purposes. If you’re not in the trenches of digital marketing every day, you may be… Read more »
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Facebook Canvas – The Cadillac of Facebook Ads
Driving by a billboard, watching a commercial or walking into a store; which of these is going to leave a more lasting impression? On Facebook, most advertisers use single image ads or may have experimented with occasional video ads. You may not know that Facebook offers a more premium, immersive ad unit that can be… Read more »
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15 Years of Fish: Lessons from the First Five
This year, we’re celebrating 15 years since Doug Fish had the audacity and spirit to start Fish Marketing. If you’re counting, that’s 5,479 days, 217 clients, one Guinness World Record, and 15 office dogs. Fish Marketing began in January of 2003 in the basement suite of a building off Multnomah Boulevard on the Max tracks in… Read more »
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Making Memorable Moments Count
Last month, we launched the #MyHallmarkMoment campaign for our client Hallmark Resorts—two beautiful oceanfront resorts in Cannon Beach and Newport. Since we asked their guests to post their favorite moments to Facebook, Instagram and Twitter in January, they’ve posted over 230 gorgeous, sweet and funny photos which have received over 16,000 likes. While we’re very… Read more »
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Facebook is Changing. What Does That Mean for Your Business?
Facebook is changing. Mark Zuckerberg has announced a massive News Feed algorithm change aimed at delivering more meaningful content to users from their friends & family, and less passively consumed information from Pages and businesses. What does this mean for your company?
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Making Sure Your Targeted Marketing Doesn’t Miss the Mark
A couple months ago, I was an innocent woman in my 40s, minding my own business, setting my Pandora to shuffle Joni Mitchell, Patty Griffin and Ricky Lee Jones, as a woman in her 40s is wont to do. And I got an ad served to me. It was definitely targeted at the right demographic,… Read more »
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When holiday advertising goes wrong
We know many companies need to make a good chunk of their profits during the holiday season, but these vintage holiday ads were a bit…misguided.
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The elements of a successful photo shoot
Some companies feel comfortable producing their own photo shoots. Others look to their ad agencies to handle it. Which should you choose? Check out what went into our last shoot, and decide for yourself. The challenges of a floating shoot Last month, we produced a photo shoot for one of Brand Director Alex Brauer’s longtime… Read more »
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It’s a Dog’s (Work) Life: The Benefits of a Dog-Friendly Office
Working at Fish has many benefits, but perhaps my favorite perk is Fish’s dog-friendly office policy. As the owner of a 4-year old Golden Retriever, Ellie, and an avid dog-lover in general, I have found that working in a dog-friendly office has been one of the greatest experiences thus far in my young career. In… Read more »
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3 Tips to Increase Lift Ticket Sales
Find Your Audiences Lift tickets have a number of audiences: competitors’ season pass holders, bluebird-only riders, tourists, friends of pass holders, casual riders who rent gear, lapsed skiers and curious ski newbies are just a few. Decide who you’d like to reach first, then be sure exclusionary targeting is a part of your plan (that… Read more »
Read More3 Tips to Increase Ski Season Pass Sales
Segment Your Audiences Season pass sales come primarily from three audience segments: 1. Repeat purchasers who’ve bought a few years in a row and have used their passes regularly. These are easy customers who just need to be reminded to purchase again soon—particularly before any price increases occur. 2. Newbies who, after spending the current… Read more »
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Google Display Targeting 101: Why Is My Display Ad Showing Up On that Site?!
Why is your display ad for handmade quilts showing up on a blog about fishing and hunting? Learn the basics of Google display targeting to fully utilize an essential advertising platform, while helping you protect your brand.
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