The best email marketing builds a rapport with your audience and makes each message feel like an exclusive invitation. Fish has over 15 years of experience building email campaigns that consistently beat standard open rates by a factor of two, and convert. Let us do it for you.
Since Indy Pass's inception in 2019, we've catapulted their contact list from zero to an impressive 80,000 inboxes. By strategically segmenting according to regions, interests, and past purchases, we customized their emails to deeply connect with the target audience. This is exemplified by a Saddleback Maine-specific email that garnered an astounding 67% open rate – three times the industry average.As Indy Pass expanded to encompass 180+ resorts and underwent a rebranding, we seamlessly adjusted their email template to accommodate.
The effectiveness of Hallmark's emails had been on the decline when they came to Fish. Their design, content and promotions were falling flat on their recipients, and click through rates were down. Fish created a new annual campaign to promote all seasons at Hallmark—particularly the 'shoulder' seasons—and redesigned their email templates to better reflect the brand’s beauty and aesthetic.
Through visually captivating and informative email campaigns, our team has significantly elevated brand recognition and ticket sales for Snowvana, a massive snow festival held in the Pacific Northwest. The strategic use of emails has become a cornerstone of our marketing approach for the event with an average open rate of 37%, almost doubling the industry average.
Old Spaghetti Factory (OSF) came to Fish to help them promote their 50th Anniversary. In discovery, we found out they didn't have an email list to efficiently talk to customers. So Fish helped them build an email list by offering an incentive: a free entree on their birthday when they joined “The Factory Family.” To launch, we added a newsletter sign-up in a "sticky footer" on their site. That got us about 100 signups per day. Then, the client mentioned they had some budget for a promotion with Dr Pepper, so we created a “Deals and Disneyland” campaign utilizing table tents and social media, offering the possibility of winning a trip to Disneyland along with some Dr Pepper swag for signing up. After two months, OSF had over 36,000 names in the database, costing them only a couple thousand dollars. The lesson? Never underestimate the power of free birthday meals and the happiest place on earth.
