There’s a legendary story in advertising circles about auto magnate Henry Ford. He had a layout of the company’s latest print ad tacked to his wall, which he saw every time he came into his office. One day he loudly announced that he was tired of the ad and it was high time to create… Read more »
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Advertising could be considered the sociology of business. We closely measure and tally audiences, and craft messages that specifically target specific groups, or brand across mass media to reach people on a large scale. Recently, some newer forms of media have presented opportunities to target niche audiences. But what happens if you take targeting too… Read more »
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The tools we use to produce great work for our clients are constantly evolving, and we always strive to stay ahead of the curve. Fish Marketing recently took a big step forward in upgrading our in-house video capabilities with the addition of an ultra high-definition 4K cinema camera. (To put it in real-life terms, that’s… Read more »
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We remember a simpler time when we’d design an awesome website, test it in a couple web browsers and launch it on the interwebs. The website looked consistent on every 17-21” desktop monitor, and we high-fived. It was pretty easy. In January 2007 those simple times went up in a puff of smoke when Steve… Read more »
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Fish Marketing’s first dive into politics surrounded candidate Kevin Robertson’s run for the Lake Oswego School Board, involving the need for full campaign marketing materials. Find out how we created a brand and campaign materials in such short time.
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Even though I’ve managed AdWords accounts for several years and attended Google’s Seminars for Success, I’d never taken Google’s certification exams – until now. Industry contacts warned that passing the exams took a lot of tedious studying and I always felt clients and employers would see the value of my work in the results. However,… Read more »
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Photo by VERN UYETAKE / LAKE OSWEGO REVIEW Lisa Sienkiewicz shows off the result of a remodel that expanded The Pearl at Kruse Way rehab health center. Fish Marketing recently coordinated a PR project for Avamere Family of Companies. The Avamere story appeared in the print and online editions of The Lake Oswego Review. The… Read more »
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Two established Portland-based marketing firms, Fish Marketing, and MBT Marketing Communications, today announced the formation of a collaborative. Both firms remain separate companies with their own slate of accounts, and will occupy suites 620 and 635 in the Olympic Mills Commerce Center at 107 SE Washington. Fish and MBT have deep retail roots, and are… Read more »
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LaRog Brothers of Portland came to Fish Marketing to bolster their digital marketing presence. We created a comprehensive solution that included a new website, designer gallery, blogging, social media integration and Club LaRog—an email marketing program. Their new digital footprint is promoted through local & organic search marketing, pay-per-click advertising and social influence marketing. The… Read more »
Read MoreMost photosharing websites like Flickr, PhotoBucket, or Picassa offer xml “feeds”. With PHP 5’s SimpleXML and Flickr’s XML Photostream is is easy to pipe a photo gallery onto your website. For example, The Willamette Valley Dog & Cat Motel takes pictures of all their “guests” at play, and they wanted a way to show all… Read more »
Read MorePastini Pastaria is an Oregon based Italian bistro with a passion for pasta. Pastini knows that local means fresher and fresher tastes better, and their customers could not agree more. As agency of record for Pastini’s eight restaurants across Oregon, Fish Marketing developed a comprehensive marketing strategy that included a new brand position, search engine… Read more »
Read MoreThe amount of TV commercial time has been on a steady upward tick since the advent of the medium, so if you feel you’re watching more ads than ever before, you’re right! The average amount of commercial time per hour in 1952 was 13%. As of last year, it was up to 32%. Now when… Read more »
Read MoreThere aren’t a whole lot of similarities between a Heavy Metal Musician and a Search Engine Optimizer. One dreams about super stardom while the other dreams about limitless web traffic. Arena rockers jam the Keytar while SEO specialists master the Keyword. The Headbanger blows out stadiums of thousands with distorted bar chords. The SEO guru… Read more »
Read MoreCompelling logos create a memorable impression to clients or customers and, if done correctly, will encompass your company’s atmosphere, purpose and specialty. The creation of a logo for a company is the jumping point for all following creative and therefore must be fit all requirements set by your client. This checklist will help you and… Read more »
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