See how we’re bringing our strategic thinking to the brands we represent.
A thoughtfully designed logo is more than just a visual emblem; it’s the heart of an organization’s brand identity. For nonprofits, where mission and message are a huge part of their identity, a logo can immediately communicate purpose and inspire confidence…
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“Innovation is born out of necessity and limitations.” – David and Goliath
In 2018, Doug Fish and agency president Nate Parr first conceived of Indy Pass amid the mega pass boom, when large corporations were buying up resorts and creating a monopoly in the ski industry.
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These are unprecedented times. Every company, including ad agencies, is navigating something that we’ve never seen before in our lifetime. And as many businesses look at temporary closures or a huge shift in their business model (like restaurants, bookstores and even boutiques going to a “pick-up only” or “online-only” model) there are many things they… Read more »
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If you look at most casino advertising, you see a group of people in their mid-to-late 20s happily surrounding a slot machine or craps table, throwing their heads back in victorious laughter. But if you go to most casinos, you’ll see the truth – that 60% of casino visitors are over the age of 50,… Read more »
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The Pettibon System offers rehabilitation products like adjusting tools, rehab equipment and chairs that can offer permanent solutions to those suffering from back pain. As a well-established, trusted brand, Pettibon wanted to update their logo to better align (get it? Align? Because of spines and…nevermind) with who they are as a company and their years… Read more »
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You’re working hard to grow your company. Your branding is on point and products/services are dialed in, but you’re missing photography and you don’t have a huge budget to do it.
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Last month, we launched the #MyHallmarkMoment campaign for our client Hallmark Resorts—two beautiful oceanfront resorts in Cannon Beach and Newport. Since we asked their guests to post their favorite moments to Facebook, Instagram and Twitter in January, they’ve posted over 230 gorgeous, sweet and funny photos which have received over 16,000 likes. While we’re very… Read more »
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Some companies feel comfortable producing their own photo shoots. Others look to their ad agencies to handle it. Which should you choose? Check out what went into our last shoot, and decide for yourself. The challenges of a floating shoot Last month, we produced a photo shoot for one of Brand Director Alex Brauer’s longtime… Read more »
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Brand naming is one of the most challenging tasks in marketing. Naming someone’s company is like naming their child. Here are five steps for marketers that can help lead to naming success.
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We’re proud to announce the launch of our new site. A big thanks goes out to our entire team for their efforts. We invite you to take a look—then take a read as we interview a few of our key team members.
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The Portland Business Journal Lighthouse Award is given to businesses that have been on the Journal’s 100 Fastest-Growing Companies list for five consecutive years. The Lighthouse Award recognizes companies that not only experience continual growth, but are also able to sustain that growth while successfully maneuvering through the many obstacles that present themselves.… Read more »
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There’s a legendary story in advertising circles about auto magnate Henry Ford. He had a layout of the company’s latest print ad tacked to his wall, which he saw every time he came into his office. One day he loudly announced that he was tired of the ad and it was high time to create… Read more »
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Fish Marketing’s first dive into politics surrounded candidate Kevin Robertson’s run for the Lake Oswego School Board, involving the need for full campaign marketing materials. Find out how we created a brand and campaign materials in such short time.
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Photo by VERN UYETAKE / LAKE OSWEGO REVIEW Lisa Sienkiewicz shows off the result of a remodel that expanded The Pearl at Kruse Way rehab health center. Fish Marketing recently coordinated a PR project for Avamere Family of Companies. The Avamere story appeared in the print and online editions of The Lake Oswego Review. The… Read more »
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Two established Portland-based marketing firms, Fish Marketing, and MBT Marketing Communications, today announced the formation of a collaborative. Both firms remain separate companies with their own slate of accounts, and will occupy suites 620 and 635 in the Olympic Mills Commerce Center at 107 SE Washington. Fish and MBT have deep retail roots, and are… Read more »
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