There’s an art to reaching the right audience for your brand. Find out what’s working for us.
In the ever-evolving landscape of digital marketing, strategic maneuvers can redefine success. Picture this: a targeted approach that not only stretches your marketing dollars but also connects with the core audience. With Lucky Eagle Casino and Hotel, we used a multi-pronged strategy to stand out among the competition. PPC Bid Adjustments: Location, location, location With… Read more »
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A recent SlopeFillers article praises how easy Fish Marketing has made it for buyers to make purchases (and we’re ready to tell you just how we did it!). It’s time to take a critical look at your own website, and make sure it’s ready for any challenge by doing three critical things.
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As companies are reopening, it’s more important than ever that they make the most of their social media presence. We’ve created this social media primer to help you do just that. Take a look and let us know which tips you found the most helpful!
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Facebook marketing is changing once again. In late May the company made a rather substantial update to their ad targeting after the Cambridge Analytica fallout. In a nutshell, Facebook is no longer giving marketers access to third-party data for targeting purposes. If you’re not in the trenches of digital marketing every day, you may be… Read more »
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Facebook is changing. Mark Zuckerberg has announced a massive News Feed algorithm change aimed at delivering more meaningful content to users from their friends & family, and less passively consumed information from Pages and businesses. What does this mean for your company?
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Why is your display ad for handmade quilts showing up on a blog about fishing and hunting? Learn the basics of Google display targeting to fully utilize an essential advertising platform, while helping you protect your brand.
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Location-based bid adjustments let you bid more for clicks coming from more valuable geographic areas. Sounds like a good strategy, right? It is, and it works. Here are the simple steps you can use to increase your AdWords conversions.
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Fish is stoked to announce we made the cut for Google Premier Partner Status! Find out what this means for us as an agency, and for you as a client.
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Studying can be stressful (especially when your career’s future depends on it!) and studying for Google’s Analytics IQ Exam – a 90 minute, 70-question online test – is no exception. Thankfully, Google’s Analytics Academy is there with lots of lessons to teach you everything you need to learn. Remembering all those Analytics lessons when test… Read more »
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With the advent of digital media, new forms of advertising are constantly bombarding people online; on laptops, tablets, even on smartphones. This modern trend is certainly affecting the age-old art of advertising, and lately, many clients rightfully believe that the most effective way to reach their audience is digitally. This begs the question: is… Read more »
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We have all been there. Finger hovered over our phone screen, cursor in the perfect position, just waiting for that “Skip Ad” button to show up so we can watch the YouTube video we looked up. Clearly, in the advertising world, this is not our goal. So how do we keep people from skipping over… Read more »
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Advertising could be considered the sociology of business. We closely measure and tally audiences, and craft messages that specifically target specific groups, or brand across mass media to reach people on a large scale. Recently, some newer forms of media have presented opportunities to target niche audiences. But what happens if you take targeting too… Read more »
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Fish Marketing’s first dive into politics surrounded candidate Kevin Robertson’s run for the Lake Oswego School Board, involving the need for full campaign marketing materials. Find out how we created a brand and campaign materials in such short time.
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The amount of TV commercial time has been on a steady upward tick since the advent of the medium, so if you feel you’re watching more ads than ever before, you’re right! The average amount of commercial time per hour in 1952 was 13%. As of last year, it was up to 32%. Now when… Read more »
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